Oliver Paton

Head Of Digital Analytics at Hastings Direct

Oliver Paton has extensive work experience in the field of digital analytics and optimization. Oliver has held various roles in companies such as Hastings Direct, Conversion works London Ltd, EXL, Trainline, Rufus Leonard, Accenture Interactive, Expedia, Inc. & Hotels.com, ais London, and Razorfish.

In their most recent position as the Head of Digital Analytics at Hastings Direct, they were responsible for overseeing the digital analytics functions. Prior to that, they served as the Managing Director at Conversion works London Ltd, where they provided business guidance to renowned brands.

Oliver also worked at EXL as the AVP Digital Analytics & Optimization Capability Lead, where they played a significant role in leading the digital analytics and optimization initiatives. At Trainline, they held the position of Head of Analytics, and later served as an Analytics & Optimization Consultant.

Oliver Paton has also worked in strategy and analytics roles at companies like Rufus Leonard, Accenture Interactive, Expedia, Inc. & Hotels.com, ais London, and Razorfish. Oliver has a strong background in web analytics, data analysis, and campaign management.

Overall, Oliver Paton's work experience showcases their expertise in digital analytics, optimization, business guidance, and strategic planning.

Oliver Paton studied at the University of the West of England from 2004 to 2006, where they obtained a BA Hons degree in Business. Prior to that, they attended Cheam, but no specific degree or field of study is provided.

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