Andrew Pascoe

Andrew Pascoe is an experienced professional in media strategy and communications, currently serving as the Head of Effectiveness, Head of Product, Head of Planning, and Planning Director at Hatched since July 2019. In addition, Andrew Pascoe is involved with the IAB Australia as a Working Group and Council Member, representing Hatched's interests in the Retail Media Working Group and the Ad Effectiveness Council. Previous roles include a sessional tutor at Swinburne University of Technology and a freelance comms strategist. Andrew Pascoe's career also includes significant positions at Maxus Global as the Melbourne strategy director and national planning director, along with various freelance consulting roles that focus on digital marketing and strategy. Andrew Pascoe holds dual degrees from Queensland University of Technology, earning a Bachelor of Business with a communications major and a BA in Media Studies.