Tara Reid

After having lived in Boston, New York City, L.A. and San Diego, Tara Reid left coastal living for the Midwest to launch Havas Formula’s Chicago office in 2016. While she has quickly developed a love for the Cubs and (somewhat) embraced (the fashions of) winter, Tara remains a California girl at heart. A mom of two boisterous boys, she often can be found spending time with them and her husband at the baseball field, building Legos or catching up on the latest episode of Paw Patrol.

Tara has been an agency PR practitioner for more than 15 years, developing and executing successful programs for clients across consumer, lifestyle and consumer technology verticals. Additionally, she has represented brands in such diverse categories as retail, food/nutrition, health and fitness, spirits, arts and entertainment, and business technology. As vice president of the agency’s Chicago office, she develops and implements strategic public relations programs for brands like Sears, Bertolli olive oil and Mike’s Hard Lemonade—managing everything from media events and product launches to influencer programs and co-branding partnerships.

Joining Havas Formula’s San Diego office in 2008, Tara advanced as associate vice president of the Consumer West division, representing clients like Kashi and Art.com. She then became vice president of the Consumer Technology division, overseeing brands like Monoprice, Boostcase and Sound United.

Tara provides her clients and team with daily counsel and program management while driving all activity across her accounts. With a proven track record spearheading creative, integrated programs that have increased brand awareness for her clients, her industry insights and thought leadership have established her as a trusted partner. Additional responsibilities include mentoring and supporting the professional development of her team while helping to drive new business growth for the agency overall.