Mike Peto

Mike’s career in healthcare started when he was on the client side, leading business development, sales, operations, and marketing at Wyeth/Pfizer. When he came to the agency side, Mike continued his passionate client service for premier brands and new product launches, driving success and meeting business goals for myriad large and small pharma companies.

Mike has an extensive background in marketing leadership that ranges from highly clinical to heavily consumer. His proudest moment was leading the consumer efforts in developing the “Doctor as Patient” campaign for Restasis with Dr. Alison Tendler, which remains on the air today, and which has helped the brand triple in sales since launch.