Luisa Alvarez Forero

Luisa Alvarez Forero is an accomplished professional with extensive experience in media and strategic planning, currently serving as Director of Connections Planning at Havas Media Group since July 2022. Prior roles at Havas International Americas include Account Director and Account Media Supervisor, where Luisa managed significant client accounts across various regions, leading teams in media planning and strategy. Previous experience includes roles at Mindshare Mexico and as a Social and Market Research Consultant, focusing on research methodologies and client satisfaction. Luisa's educational background includes a Master's degree in Strategic Marketing Management from CESA and a Bachelor's degree in Business Administration from Universidad Sergio Arboleda, along with additional certifications in strategic planning and negotiation skills.