Paula Arizmendi

Paula Arizmendi has a diverse work experience in marketing and communication roles. Paula started their career as an Analyst in Marketing at Crowley Maritime in 2002, where they developed marketing materials and conducted detailed market analysis. Subsequently, they worked at Interconnection Consulting in 2005 as a Consultant, engaging in international market studies and leading teams. Paula then transitioned to roles at age fotostock, including Coordinator of Marketing and later as Responsible for Communication and Marketing. Paula'sresponsibilities included strategy planning, event organization, and supervising design production. Paula also worked at Adsmurai as an Account Manager, focusing on digital advertising campaigns for key clients. Most recently, they were with Havas Media Group, where they held roles as an Account Manager and Social Media Lead, overseeing client strategies and leading a team of specialists. Alongside their professional experience, they pursued continuous learning, completing Masterclasses in Advertising on Social Media and Marketing Digital programs at various institutions.

Paula Arizmendi completed their Licenciatura en Administración y Dirección de Empresas at the University of Washington in 2002. Paula then pursued a postgraduate degree in Comunicación Digital at Universitat Ramon Llull in 2011. Additionally, they obtained certifications in Gestión de Personas y Equipos from IESE Business School - University of Navarra in 2022, Tik Tok Academy certification from TikTok in 2021, Facebook Certified Media Planning Professional certification from Meta in 2021, and a Launch And Connect Badge from Twitter in 2021.