Christina Helm

Regional Director Of Sales And Marketing at Hawthorn Senior Living

Christina Helm has a diverse work experience spanning over several industries. Christina started their career as a Customer Service Representative and Licensed Insurance Agent at Somar/Telespectrum. Christina also worked as an Activities Director at Brian Center Nursing and Rehabilitation.

Later on, Christina worked as an Executive Assistant at The Principals Group LLC, where they managed project activities and prepared bid proposals. Christina then took on the role of OCS Instructor-FT Sub at Rowan-Salisbury Schools before joining Metrolina Affiliates as a Creative Director and Communications Specialist. At Metrolina Affiliates, they conducted research for marketing strategies and designed various print and digital materials.

In 2013, Christina interned as a Community Service Representative at Home Instead Senior Care, where they developed and implemented plans to increase online exposure and activity. Christina then worked as a Marketing Director at Divine Appetit Co., where they successfully implemented a comprehensive marketing and public relations program.

From 2014 to 2016, Christina owned their consulting business, Christina Helm Consulting formerly Rose Ellise Design. During this time, they collaborated with clients to develop marketing strategies, create logos and design materials for marketing campaigns.

In 2016, they joined BAYADA Home Health Care as a Client Services Manager, overseeing administrative and HR functions and providing supervision and support to field employees.

Most recently, Christina has been employed by Hawthorn Senior Living since 2020, initially serving as a Community Sales and Marketing professional and later being promoted to the role of Regional Marketing Support. Christina is currently the Regional Director of Sales and Marketing, responsible for developing and implementing sales and marketing strategies for multiple locations.

Christina Helm holds a Bachelor of Business Administration (BBA) degree from Catawba College. Christina also has an Associate of Applied Science degree in Business Administration, Marketing, and Retailing, as well as an Associate's degree in General Education, both of which were obtained from Rowan-Cabarrus Community College. In addition to these degrees, Christina also obtained several certificates from Rowan-Cabarrus Community College, including certificates in General Marketing, Marketing and Sales, Marketing Management, Business Management, and Small Business Management. Furthermore, they hold an Associate of Arts (AA) degree in Religion/Religious Studies from Kentucky Mountain Bible College. The specific years of their education are not provided.

Links

Previous companies

Rowan-Salisbury Schools logo

Timeline

  • Regional Director Of Sales And Marketing

    May, 2023 - present

  • Regional Marketing Support

    January, 2023

  • Community Sales And Marketing

    February, 2020