Hawthorne Health, Inc.
Bill Purdy is an accomplished leader in design and development, currently serving as Vice President of Design & Development at Hawthorne Effect, Inc. since February 2016, where a technology platform and healthcare professional network are innovating clinical trials. Prior to this role, Bill co-founded Spinapse, Inc., a design studio focused on software for mobile and web applications, and led creative teams for over a decade. Bill's earlier achievements include founding True North Studios, an award-winning educational software developer, and working as a consultant for the Edutopia foundation. Bill's extensive experience also encompasses roles at Purdy/Young and Associates and Apple's Multimedia Lab, among others, with a strong educational background, holding degrees in Educational Technology from Harvard University and postgraduate studies at the MIT Media Lab, alongside a BA in Psychology from Northwestern University.
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Hawthorne Health, Inc.
Hawthorne Health unlocks patient access to open world-class clinical research to all people. We solve for the most-significant problems in clinical trials by bringing the trials directly to patients, improving data quality, patient reach and retention, and speed to market. Our integrated technology platform supports a worldwide network of Hawthorne Heroes, healthcare professionals from multiple backgrounds who go anywhere, anytime so patients don't have to drive hundreds of miles, wait in long lines at a hospital, or skip work to complete a visit. Using a modern study bag with the latest connected medical diagnostic tools, Heroes collect all of the data and integrate it directly with our secure database platform. The result is curated, timely, and comprehensive data – the foundation for success in the world of clinical trials. Hawthorne Effect provides a holistic solution that is faster, cheaper, and better, while revolutionizing the experience for patients and their primary care teams.