Maleesha Liyanage

Marketing And Business Development at Hayleys Advantis

Maleesha Liyanage has a diverse range of work experience.

In 2019, Maleesha worked as a Commercial Trainee at Brandix, where they demonstrated expertise in contract negotiation and analyzed data to identify areas of improvement in the engineering requisition process. Maleesha also successfully negotiated with suppliers to implement solar panels, contributing to sustainability initiatives and reducing energy costs.

From 2020 to 2021, Maleesha worked at Alchemy Solutions (Private) Limited. Maleesha initially worked as a Trainee Marketing Executive, supporting the development of marketing strategies and conducting market research. Maleesha then progressed to the role of Marketing Executive, where they gathered customer requirements, researched and stayed updated on emerging marketing concepts and tools, and proposed creative campaign solutions to clients. Finally, they served as an Assistant Marketing Manager, collaborating with key stakeholders to develop marketing budgets, leading new product development projects, and ensuring alignment of marketing activities with overall business goals.

Since 2021, Maleesha has been working as an MBD Executive at Hayleys Advantis Limited. In this role, they support the development and implementation of effective communication strategies for ABM accounts. Maleesha collaborates with cross-functional teams and personalizes marketing approaches to target international clients in regions such as South Africa, India, USA, and the United Kingdom.

Maleesha Liyanage completed a Bachelor of Commerce (Special) degree in the field of Business, Management, Marketing, and Related Support Services from the University of Sri Jayewardenepura from 2017 to 2020. During the same period, Maleesha also pursued a degree in the Chartered Institute of Management Accounting at Achievers Lanka Business School. In 2020, they enrolled in the Sri Lanka Institute of Marketing-SLIM, where they are currently pursuing a Level 7 Postgraduate Diploma in Professional Marketing, specializing in Business, Management, Marketing, and Related Support Services. Maleesha Liyanage obtained additional certifications as a CIM Affiliate Studying Member from CIM | The Chartered Institute of Marketing in March 2021 and in Innovation in Marketing from CIM | The Chartered Institute of Marketing in November 2020.

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Timeline

  • Marketing And Business Development

    August, 2021 - present