Ruchi Shukla

Ruchi Shukla is a seasoned professional in digital marketing, currently serving as the Digital Marketing Lead at LenDenClub since May 2021, focusing on marketing for loans and investments across India while leading MarTech transformation projects. Prior to this role, Ruchi was a Senior Marketing Manager at Educational Initiatives, where responsibilities included strategizing and implementing digital marketing to enhance revenue from both domestic and international customers. Ruchi also held the position of Senior Marketing Manager at Bajaj Finserv, managing digital and offline marketing activities while optimizing campaigns against key performance indicators. Earlier experience includes a role as a Senior Executive in e-commerce at ACK Media, with a focus on revenue generation for notable brands. Ruchi holds an MBA from Universal Business School and a Bachelor's degree in Computer Programming from Dr. V.S.ICS.