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Kristen Gonzalez

Digital and Social Media Marketing Specialist at Health+Commerce

Kristen Gonzalez has a diverse work experience spanning various roles and industries. Kristen currently works as a Digital and Social Media Marketing Specialist at Health+Commerce, starting in 2023. Prior to this, Kristen held the position of Social Media Marketing Manager at the Public Relations Student Society of America (PRSSA) from August 2020 to May 2022. In this role, they demonstrated their strategic communication skills and proficiency in digital marketing tools, resulting in a 25%+ increase in webpage interactions and a 35% sales growth for nonprofit clients. Kristen also led digital campaigns, managed a team of 30 members, and played a key role in developing press releases, flyers, and social media calendars for multiple campaigns concurrently.

In 2021, Kristen worked at California State University-San Bernardino, where they held two positions. As an Instructional Student Assistant, they performed research, data entry, and organizational tasks for 180+ student materials. Kristen also assisted the teacher with classroom management and document coordination across multiple course sections. Additionally, Kristen served as a Graphic Designer, engaging the Inland Empire community in 50+ design campaigns for small business owners. Kristen successfully created design graphics using Canva and Adobe Creative Suite, and contributed to a 16%+ sales increase by strategizing product roadmaps and launching new products. Collaboration with other graphic design teams for print and digital campaigns was also a part of their responsibilities.

During the summer of 2021, Kristen worked as a Multimedia Journalist at Coyote Chronicle, where they contributed to various multimedia projects. Prior to this, they gained valuable experience as a Certified Medical Assistant/Clinical Research Coordinator at Prime Healthcare from July 2013 to December 2019. In this role, they led marketing campaigns, facilitated clinical studies, and contributed to office efficiency by coordinating medical charts and providing excellent patient care. Kristen's career began as a Student Technician at Desert Valley Hospital in 2012, where they gained experience in direct patient care, administrative duties, and fast-paced environments.

Overall, Kristen Gonzalez has developed a diverse skill set across various industries, ranging from marketing and communications to healthcare, showcasing their adaptability and effectiveness in different work environments.

Kristen Gonzalez holds a Master's degree in Communication Management with a focus on Marketing Communication from the University of Southern California, which they obtained between 2022 and 2024. Prior to that, they completed their Bachelor's degree in Communication and Media Studies at California State University-San Bernardino from 2020 to 2022.

Kristen also pursued further education at the USC Annenberg School for Communication and Journalism, where they focused on studying Managing Complexity in Diverse Organizations. However, the start and end years for this specific program are not provided.

Before their undergraduate studies, Kristen attended Victor Valley College from 2015 to 2017, where they obtained two Associate of Science degrees. The first one was in Math and Science, while the second one was in Medical/Clinical Assistant.

Furthermore, Kristen has obtained a certification in Social-Behavioral Human Subjects from the CITI Program in September 2022.

Links

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Timeline

  • Digital and Social Media Marketing Specialist

    May, 2023 - present