Shelley Hoffmann

Senior Director, Content Marketing And Video, Healthgrades At RVO Health at Healthgrades

Shelley Hoffmann has a diverse work experience in various roles within the media and entertainment industry. Shelley started their career as a Producer at A&E Television Networks, working on the show "Breakfast with the Arts". Shelley then transitioned to work as a Freelance Producer at CNN before joining Food Network as a Programming Executive and later as a Supervising Producer. During their time at Food Network, they developed and oversaw talent and editorial for new and existing series. In 2012, they moved to Disney ABC Television Group as a Coordinating Producer for the talk show "The Chew". Shelley then worked at Turner Broadcasting System as a Consulting Multiplatform Producer and later as a Consulting Director of Production for TNT and TBS integrated content shoots. In 2014, they returned to Healthgrades as a Director of Content and Programming, where they led all Ad Sales content integrations. In 2019, they became the Senior Director of Content Marketing and Video at Healthgrades, responsible for creating and implementing strategies for high-quality and engaging editorial and sponsored content. More recently, they joined Women in Cable Telecommunications (WICT) Southeast as the President, overseeing governance, strategy, and operations for professional development and fundraising initiatives.

Shelley Hoffmann holds a Bachelor of Science (B.S.) degree in English with a focus on Creative Writing from Rhodes College. Additionally, they studied French and Art History at the Institute for American Universities in Aix-en-Provence, France. Shelley also pursued English Literature and Shakespearean Studies at St. John's College, Oxford University. Furthermore, they obtained a certification in the Essentials of Fine Cooking from the International Culinary Center. In 2023, Shelley acquired two OnBoard Ignite certifications from OnBoard Inc.

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Timeline

  • Senior Director, Content Marketing And Video, Healthgrades At RVO Health

    June 1, 2018 - present

  • Senior Director, Content Marketing And Video

    March, 2019

  • Director Content And Programming

    June, 2014

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