Gary Elrod

Gary Elrod has a diverse work experience in marketing and revenue operations. Gary has worked in various roles at different companies. In their recent role as the Director of Revenue Operations at HealthHelp, they successfully implemented HubSpot for inbound marketing and sales optimization. Gary also refined the company's target market strategy by creating a cohesive GTM strategy.

Before joining HealthHelp, Gary worked as a Marketing Operations Consultant at Marketing Operations Consulting. Here, they worked on a Salesforce customization and marketing automation integration project for a B2B marketing agency.

Prior to that, Gary was associated with Exela Technologies, where they held the positions of Vice President of Revenue and Director of Marketing Operations. As the Vice President of Revenue, they focused on building a sales and lead generation team and developed successful inbound and outbound campaigns. Gary also recruited a high-performing team of 18 supporting multiple offerings across vertical markets. As the Director of Marketing Operations, they led a team of 10 individuals, providing marketing shared services for the global organization.

Gary also worked as the Marketing Director at DataNet Quality Systems. In this role, they developed and implemented a strategic marketing plan and managed marketing ROI while defining the software development roadmap.

Lastly, Gary worked at SourceHOV, where they held the positions of Director of Marketing and Web Marketing Manager. As the Director of Marketing, they managed marketing and sales operations for the company's largest global business unit. Gary was also responsible for the company's internet marketing strategy and successfully implemented Salesforce across the organization. In their earlier role as a Marketing Communications Specialist, they created and fulfilled internal and customer newsletters.

Overall, Gary has a strong background in revenue operations, marketing strategy, team management, and implementing marketing automation tools.

Gary Elrod has a Bachelor of Arts degree in Advertising from Michigan State University. In 2012 to 2013, they attended Cornell University where they obtained a certificate in Marketing Strategy for Business Leaders. Additionally, they are a Salesforce.com Certified Administrator, which they obtained in October 2008 from Salesforce.