Katie W.

Katie W. has a strong background in email marketing and lifecycle marketing. Katie is currently working as a Lifecycle Marketing Manager at HealthTap, where they are responsible for creating strategies for lifecycle, loyalty, promotional ad hoc campaigns, and triggered email series. Katie collaborates with the design team to create engaging and timely communications and ensures the successful execution of all aspects of communications.

Prior to their current role, Katie worked as an Email Marketing Manager at Molekule, where they drove the strategy for various email campaigns and maintained error-free segmentation, deployment, and content structure. Katie also worked closely with the copy and brand teams to create engaging and respectful communications.

Before joining Molekule, Katie worked at Ingenio as an Email Marketing Manager, where they were responsible for the flawless execution of recurring and ad-hoc email campaigns. Katie handled all aspects of email marketing, including list segmentation, calendar management, and growing the mailable email list for multiple brands.

Katie also has experience in e-commerce marketing, having worked at Restoration Hardware. Katie held various roles, including Email Marketing Leader, E-Commerce Marketing Producer, and E-Commerce Marketing Planner. These roles involved managing email marketing campaigns and executing marketing strategies for the company.

Overall, Katie W. has a comprehensive background in email and lifecycle marketing, with experience in strategy development, content creation, segmentation, and campaign execution.

Katie W. has studied Marketing at Santa Rosa Junior College. The duration of their education and whether they obtained a degree is unknown.