Colleen Romero

Colleen Romero, MBA, is an accomplished marketing leader with extensive experience in digital marketing, eCommerce, and technology strategy. Currently serving as Vice President of Marketing & eCommerce at HealthWay Family of Brands® since 2023, Colleen has previously held key roles at Stanley Black & Decker, SiteOne Landscape Supply, NAPA AUTO PARTS, NCR Corporation, Intermark Group, and Nokia. Colleen’s expertise includes developing innovative digital strategies, managing marketing technology teams, and driving revenue growth through comprehensive campaigns. With a strong educational background including a Master of International Management from Thunderbird School of Global Management and executive education in digital marketing from Northwestern University and The George Washington University, Colleen is recognized for pioneering initiatives that establish and enhance brand presence in the digital landscape.