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Alex Falls

Chief Product Officer

Alex Falls is responsible for leading Hearsay’s product vision, direction, and development. He has over two decades of experience delivering product vision, strategy, and execution transforming the insurance and financial services industry.

Prior to Hearsay, Falls worked at Guidewire Software for 14 years where he held a number of management roles. Most recently, he spent five years as Vice President of Product Management and was recognized for building and evangelizing Guidewire’s cloud transformation strategy to reinvent non-SaaS products as cloud-native products and solutions.

Falls has also served in management roles at Epiphany and Clarify, leading the early wave of customer relationship management (CRM) software development. He holds a B.S. in political science from Washington University in St. Louis.

Roles at Hearsay Systems

  • Chief Product Officer

    Current role


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