Lara B. Hoefs

Lara B. Hoefs has an extensive work history in the entertainment industry, starting in 2004 as a Supervising Content Producer at Herzog Cowen Entertainment. Lara B. later held roles at companies like RAND Corporation, Universal Pictures, The Cimarron Group, and SunnyBoy Entertainment. Currently, Lara serves as the Director of Strategic Projects at HeartMath LLC and has experience as a course instructor at UCLA Extension in digital content monetization. Throughout their career, Lara has specialized in audience development, cross-platform production, and strategic marketing for various entertainment projects and clients.

Lara B. Hoefs holds a Bachelor of Arts degree in Sociology (magna cum laude) from Seattle Pacific University, received in 1996. Lara B. obtained a Certificate in Media Psychology from UCLA in 2008. In 2011, they completed their Master of Arts in Media Psychology & Social Change from Fielding Graduate University. Lara B. also holds an additional certification in Media Psychology from UCLA.