Heidi Thiede

Heidi Thiede is the Associate Principal and Marketing & Communications Leader at HED. Heidi has over 25 years of experience in the food and beverage industry, with a focus on marketing and sales.

Heidi started their career at Ocean Spray Cranberries in 1984, where they held multiple positions with increasing responsibility over 16 years. Heidi then became President of Voila Inc. in 2001, where they were responsible for the overall business including financial management, strategic planning, merchandising, international sourcing, and retail operations and merchandising.

In their current role at HED, Heidi is responsible for leading the marketing and communications strategies for the company. Heidi has been instrumental in growing the company's presence both online and offline, and has helped to position HED as a leader in the food and beverage industry.

Heidi Thiede attended the University of Tennessee, Knoxville, and holds a certification from LinkedIn in Microsoft Forms First Look.

They are on a team with Domenic Cristofaro - Associate Principal, Architecture Practice Leader, Tania Van Herle - Principal, Coporate Systems Leader, and Maria Meldrum - Associate Principal & Corporate Legal. Heidi Thiede reports to J. Peter Devereaux, Principal, Chairman & CEO.