Christian Sassmann

Christian Sassmann currently serves as the Head of Strategy, Innovation & Transformation Management Office (TMO) at Suntory Global Spirits, overseeing the company's digital transformation efforts to enhance EBIT and digital capabilities. Since July 2021, Christian has also held the position of Head of Global Digital Transformation & Ventures at Suntory Holdings Limited, driving global growth through transformation and innovation initiatives. Additionally, Christian serves as Senior General Manager of the DX Division at Transparent and is a seed investor in multiple ventures including AKT London and Hedgehog. Previous roles include eSales Director for EMEA & South America at Suntory Global Spirits and various marketing and management positions at Nestlé, Beam Suntory, and other firms. Christian's educational background includes a Master's degree in Business Administration from INSEEC Grande Ecole and a Bachelor of Science in International Wine Business from Hochschule Geisenheim University, complemented by ongoing studies in Investment Management at the University of Geneva.