Ximena Parra

Ximena Parra is a Data Activation Specialist at HEINEKEN MÉXICO since July 2022, previously serving as a Media Analyst for Tecate. Prior experience includes a role as Brand Innovation Intern at Colgate-Palmolive from December 2020 to July 2022, and as Administrative Support Staff at Tecnológico de Monterrey during June 2020. Ximena Parra holds a degree in Marketing and Communications from Tecnológico de Monterrey (2018-2021) and completed a bilingual high school education at the same institution (2015-2018).