Christine Lachmann

Christine Lachmann is an accomplished marketing professional with extensive experience in trade marketing and customer marketing, currently serving as the Head of Trade Marketing at The HEINEKEN Company since July 2022. Prior to this role, Christine spent 15 years at Diageo in various positions, including Head of Wholesale Germany and Senior Customer Marketing Manager, where responsibilities encompassed brand management, budget planning, and multi-channel marketing initiatives. Christine's career began at Philip Morris GmbH in marketing procurement roles, and earlier experience includes a marketing internship at Dino Entertainment AG. Academic qualifications include a Diplom-Betriebswirtin from HTWG Hochschule Konstanz and further education at WIFI Wien focused on marketing and sales.