Denise Harlacher

Denise Harlacher serves as the Head of Procurement USA at The HEINEKEN Company since May 2016, previously holding the role of Procurement Director for Marketing and Sales, where Denise leads a team focused on sourcing strategies that optimize marketing initiatives. Prior to this, Denise was a Procurement Manager at PepsiCo, managing significant spending in advertising and corporate communications, and held multiple roles at Boehringer Ingelheim, culminating as a Senior Category Manager overseeing substantial advertising and production budgets. Denise possesses a profound expertise in procurement strategies, vendor management, and data analytics, supported by a BS Degree in Business Administration with a Marketing focus from Marist College and additional education at the University of Florida.