Daniel Salem

Daniel Salem is an accomplished marketing professional with extensive experience in brand management and trade marketing, currently serving as the Desperados Global BTL Communication Manager and Global Category Manager at The HEINEKEN Company since October 2022. Previously, Daniel held various significant positions at HEINEKEN Hungária, including National Trade Marketing Manager and Commercial Insights and Innovation Manager, where leadership in trade marketing, category management, and consumer insights contributed to numerous team accolades. With prior roles at industry leaders such as PepsiCo and British American Tobacco, Daniel has demonstrated expertise in orchestrating marketing campaigns, managing product innovations, and analyzing market trends. Daniel's educational background includes a Master of Science in Marketing from Corvinus University of Budapest. Recognized as the Best FMCG Brand or Trade Marketer of the Year in Hungary 2022, Daniel continues to drive impactful marketing strategies in the beverage industry.