Hanh Nguyen

Hanh Nguyen is an experienced professional in consumer experience and media management, currently serving as the Head of Consumer Experience at The HEINEKEN Company since January 2018, after holding the position of Senior Media Manager. Hanh developed a media strategy for the annual communication plan and co-developed a digital transformation strategy to digitalize the route to market at The HEINEKEN Company. Prior experience includes roles as Media Manager at Unilever Vietnam, where responsibilities included managing brand budgets and developing channel deployment plans, and as Media Specialist at FrieslandCampina Vietnam, where Hanh drove the annual planning process and collaborated with agencies on media proposals. Additional experience includes positions at Mindshare as Media Planner & Planning Manager, where Hanh managed major Unilever brands, and leadership in external relations at the International University - Vietnam National University, fostering student and alumni networks. Hanh holds a Bachelor’s degree in Business Administration from the same institution.