Cindy Talavera

Cindy Talavera has extensive experience in digital marketing. Cindy started their career as a Marketing Assistant at Shades Unlimited Inc. in 2008, where they implemented new ideas into campaigns and strategies and managed the company's social media accounts. From 2011 to 2013, they worked as a Digital Marketing Specialist at Walker Advertising, and from 2013 to 2014, they served as a Marketing Operations Specialist at Esri, leading search engine marketing, display advertising, and landing page optimization.

In 2014, Cindy joined Local Corporation as an SEM Manager, responsible for managing ad spend of over a million dollars a month and driving aggressive KPIs and continuous growth. Cindy continued in a similar role at Local.com from 2015 to 2016.

Cindy then transitioned to The Travel Corporation in 2016, where they held the position of Associate Digital Acquisition Director until 2018. During this time, they focused on digital acquisition strategies for the company.

From 2018 to 2022, Cindy worked as the Director of Traffic Acquisition at Avenue i Media, overseeing various traffic acquisition initiatives.

Currently, they are employed at Helium 10 as part of the Growth Marketing team, where they are responsible for acquiring new customers through digital advertising, SEM, and SEO. Cindy also manages and executes all aspects of paid campaigns and analyzes performance to enhance response and conversion rates.

Cindy Talavera obtained their Bachelor's degree in Communication Studies and Business Administration from Sonoma State University between 2007 and 2009. Prior to that, they pursued an Associate's degree in Liberal Arts from Los Angeles Harbor College from 2003 to 2006. In addition to their formal education, they also obtained a certification in Marin Software from Marin Software in December 2016.