TJ Mitchell is an accomplished marketing professional with extensive experience in performance marketing, digital media strategy, and consulting. Currently serving as Performance Marketing Manager for Alma since October 2022, TJ oversees 8-figure consumer-focused paid media campaigns, driving cost-effective customer acquisition costs (CAC) and brand awareness. Previous roles include leading media strategy at Life Time Inc. and serving as a Digital Marketing Consultant for various industries, managing significant media budgets and employing advanced digital tactics. With a background that includes positions at Target, Leadpages, and various internships, TJ has developed a robust skill set in managing digital advertising, creative optimization, and marketing analysis, underpinned by a Bachelor of Science in Marketing and Management from Drake University.
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