Vice President, Analytics & Insights

ABOUT MMC:
Hello! We’re MMC — an integrated marketing and communications agency, composed of MMC and RXMOSAIC. But we are so much more than that.

For 40 years, we’ve shattered sales records and glass ceilings; launched breakthroughs and broken barriers. We've fully taken flight since our launch as the first and only agency focused on marketing to women, and we continue rewriting the rules of communications for all audiences by being Artfully Disruptive.

Our three practice areas — Consumer, Healthcare, & Corporate — are centered around a world-class creative offering that rivals the most celebrated of ad agencies. We wield our creativity with purpose: marrying it with unparalleled audience insights to ignite conversations for companies and brands. Digitally driven, we don’t just stay ahead of the next curve in communications. We define it.

That’s why our client roster includes some of the world’s biggest names, plus a cornucopia of determined challengers ready to take on the world.

To learn more, please visit: HelloMMC.com. MMC is a part of the Omnicom Public Relations Group.

THE ROLE:

MMC is looking for a Vice President, Analytics & Insights with strong agency experience to lead day-to-day analytics work and contribute to the long-term vision for the broader MMC Analytics & Insights team. From understanding trends and consumer behaviors to evaluating media and influencer effectiveness across digital and offline media channels, you will be responsible for informing an insight-driven approach to our communications. Working as a leader within a strategically-led team, this role will bridge the gap between the rigor of replicable approaches data and insights that shape and support communications strategies and creative direction for some of the world’s leading CPG and healthcare clients.

YOUR DAY-TO-DAY:

This exciting role is part leader, part builder and part doer:

• Lead cross-functional and internal teams day-to-day through a wide variety of data-infused and business-leading activities
• Lead teams through the development analytics strategies and frameworks
• Deploy best-in-class performance analytics approaches to demonstrate campaign effectiveness
• Design research approaches across various methods, including social and media listening, primary and secondary sources
• Map and vet influencers and key opinions leaders to support large national and global campaigns
• Provide expert POVs, education and coaching from inception through execution.
• Own responsibility for staffing, budgets, influencing team culture, growing accounts and regulating the climate of the work environment
• Build the nimble and growing team that fuels the agencies data obsession.
• Inform team design in collaboration with the department head and the Executive Committee.
• Bring your expertise to shape best practices and ways of working not only to shape agency work and innovation
• Collaboration with OPRG peers to collaborate and provide input and shape innovation across the holding company
• Do fingers-on-keys work day-to-day to advance projects and meet the needs of our teams and clients.
• Work directly and autonomously within tools and with teams to lead research, mine trends and insights, execute reports, etc.
• Ensure high quality team outputs across deliverables
• Identify and evaluate technologies within MMC and OPRG tech stack
• Develop and maintain written documentation of methodologies

WHAT WE ARE LOOKING FOR:

• 7-10 years of experience, with at least 5 within an agency
• Full-funnel data & analytics acumen, from research and planning to data-driven campaign activation and testing, all the way to robust reporting, analytics and visualization
• Overall team management, including mentoring, coaching, workload and process oversight, forecasting/anticipating work
• Financial acumen related to estimating and forecasting work and engaging external partners
• Broad and deep category experience – working across: Health, Pharma, CPG (beauty, grooming, haircare, household goods), Corporate
• Working expertise in all relevant methodologies and mixed-methodologies, especially in key areas of data and analytics
• Ability to go deep and execute and/coach in key areas of Listening (Social, Media, Primary & Secondary Research), Attribution / Measurement Frameworks, Audience Modeling
• Data & Analytics experience in areas including: 360 Market Analysis, Custom Research Design & Execution (Quant & Qual, Utilization of Secondary Tools), SEO, Audience and Stakeholder Mapping/Vetting, Performance Tracking & Reporting, Overall Measurement Strategies & Frameworks, Data Visualization & Dashboarding
• Data storytelling and translation for non-analytical audiences – ensuring the actionable translation of numbers/findings into insights and opportunities as well as distilling data and research needs from client business needs and vice versa
• Internal and client communications excellence across all levels, including senior and executive leadership
• Growth-oriented team and client management, both for current clients and new business
• Proficiency in social and earned media listening tools (preferably Talkwalker and Muck Rack), campaign analytics operations (pixel/tag management and UTMs) and audience research tools (GWI or MRI/Simmons preferred)
• Working knowledge of data visualization platforms (PowerBI), SQL and/or Python strongly preferred

WHAT MMC OFFERS:

• Generous time off
• Gift week – we’re closed the last week of the year!
• Comprehensive health and wellness benefits
• Physical fitness and wellness stipends
• Savings program with company match
• Family Forming Benefit (paid parental leave) and Carrot Fertility (egg freezing, IVF benefits)
• Flexible work arrangements
• Professional learning and development opportunities
• Tuition reimbursement
• Transit benefits
• …and so much more!

The anticipated salary range for this position is ($119,000-$180,000). Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

MMC / RXMOSAIC is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

Employees from diverse or underrepresented backgrounds are encouraged to apply.