Karine Choucha

Karine Choucha has extensive experience in various roles related to business intelligence, marketing, and data management. Karine is currently working as the Director of Business Intelligence and Market Research at Héma-Québec since December 2019. Prior to this, they held the position of Manager of Master Data and Data Governance at Toromont Cat from August 2019 to December 2019. In this role, they managed the establishment and maintenance of a comprehensive master data framework and repository. Karine also worked as the Marketing Manager for Business Intelligence at Toromont Cat from January 2015 to August 2019, where they developed a vision for marketing intelligence and analytics and built an integrated analytics infrastructure with cross-functional stakeholders.

Before joining Toromont Cat, Karine worked as an Industry Manager for Power Systems at Toromont Cat from January 2012 to January 2015. Karine also has experience as a Product Marketing Manager for Business Solutions at Cogeco Cable from October 2008 to September 2010, and as a B2B Marketing Manager for Quebec at Rogers Communications from May 2004 to September 2008.

Karine'searlier experience includes working as a Business Analyst for IT Billing Solutions at Bell from May 2000 to April 2004. Overall, Karine Choucha's work experience showcases their expertise in business intelligence, marketing, data management, and strategic vision in multiple industries.

Karine Choucha, MBA, completed their education with an MBA in Marketing from McGill University in 2001-2003. Prior to that, they earned a Bachelor of Arts degree in Labor and Industrial Relations from McGill University in 1996-1999. Karine also attended College Jean-de-Brébeuf, where they pursued Physics & Health Sciences for their D.E.C., however, the specific years of their education at this institution are not known. Additionally, they attended College Notre-Dame, but the degree and field of study are unspecified.