Rita Bajzelj

Marketing Director at Henkel Austria

Rita Bajzelj has a Bachelor of Commerce (B.Com.) in Marketing from Ryerson University. Rita has gained extensive experience in marketing and brand management, working with companies such as Henkel, Conagra Brands, The Kraft Heinz Company, and Newell Rubbermaid. Rita has successfully led various brand portfolios, including laundry, beauty care, and food products, optimizing packaging, driving growth strategies, and commercializing sustainable innovations to meet consumer needs. Rita has a proven track record of transforming brands and executing successful turnaround strategies based on consumer insights. Rita's expertise also extends to managing categories, expanding distribution channels, and launching new product lines.

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