Amy Heigel, MBA, CDMP, PCM

Senior Marketing & Communications Manager at Hennessey Digital

Amy Heigel has a diverse work experience spanning various roles in marketing, communications, social media management, and event coordination. Amy currently works at Hennessey Digital as a Marketing & Communications Manager, where they are responsible for the day-to-day development of multiple clients' social channels, content creation and deployment, social strategy development, community engagement, and social media calendar management. Amy has been with the company since December 2021. Prior to this role, Amy worked as a Social Media Manager at Hennessey Digital from December 2020 to December 2021.

Before joining Hennessey Digital, Amy worked as a Social Media Manager for their own company, Amy Heigel, starting in July 2019. Amy managed various clients' social media channels, developed content strategies, and handled community engagement and growth strategies.

Amy also has experience as a Social Media & Content Manager at J&P Park Acquisition, where they managed copy and content projects, product deployment, and influencer relationships from February 2018 to February 2019. Amy worked as a Marketing Coordinator and Administrative Assistant at Jeremy Russell and Associates / REMAX from January 2017 to January 2018, managing online marketing, website and social media maintenance, and marketing material preparation.

Amy has also worked as a Day of Wedding Coordinator at Heigel Weddings in September 2017, ensuring smooth execution of weddings through timeline management and vendor coordination. Amy gained experience in email marketing and social media as a Marketing Assistant and Email Marketing Specialist at Fresh Water Systems from August 2016 to January 2017. Amy also served as an Executive Assistant to the president at Fresh Water Systems from November 2015 to April 2016, representing the president and managing inter-team communications.

Amy started their career as a Web Manager Assistant at Gardens Alive from April 2013 to November 2015 and as an Inside Sales representative at Prime Time Party Rental from May 2012 to August 2013. Amy also worked as a Student Employee at Olivet Nazarene School of Graduate and Continuing Studies from January 2009 to August 2012. Additionally, they had a brief role as an Assistant to the President and CEO of Foundations at Miami Valley Hospital in March 2012.

Overall, Amy has a comprehensive background in marketing, social media management, event coordination, and administrative support, showcasing their skills and adaptability in various industries and roles.

Amy Heigel has a Master of Business Administration (M.B.A.) degree from Anderson University (SC), which they obtained from 2014 to 2015. Prior to that, they completed their Bachelor of Science (B.S.) in Business Administration from Olivet Nazarene University, where they studied from 2008 to 2012. Amy has also obtained additional certifications, including the Hootsuite Platform Certification and the Social Marketing Certification from Hootsuite Academy in February 2019. Additionally, they have certifications as a Certified Digital Marketing Professional (CDMP) from the Digital Marketing Institute and as a Professional Certified Marketer (PCM) from the American Marketing Association, although the specific dates of obtaining these certifications are not provided.

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