Naruepong Ponpayung has a strong background in digital performance marketing and account management. Naruepong worked as a Senior Digital Performance Marketing Specialist at Heroleads Asia starting from September 2018. In this role, Naruepong optimized lead generation campaigns using Google Ads and Facebook Ads, focusing on conversion, conversion rate, and cost per result. Naruepong also managed e-commerce campaigns using various platforms such as Google Ads, Shopee Ads, and Lazada Ads to increase return on advertising spend (ROAS). Additionally, Naruepong managed a diverse portfolio of over 25 accounts from various industries including banking, insurance, real estate, and education.
Before joining Heroleads Asia, Naruepong worked as an Account Manager at Webnatics (Thailand) Co., Ltd. from January 2017 to August 2018. In this position, they managed advertising campaigns for both corporate clients and small and medium enterprises (SMEs). Naruepong specialized in using Google Ads and Facebook Ads for industries such as real estate, financial investment, travel, and education. Naruepong was responsible for setting up conversion tracking tags and implementing analytics solutions. Naruepong consistently provided exceptional customer service, addressing customer needs and resolving complaints, while also developing long-term online marketing strategies.
Naruepong Ponpayung obtained a Bachelor's degree in Communication Arts, with a specialization in Advertising, from Bangkok University, attending from 2011 to 2015.
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