Herschend is the parent company for a family of entertainment brands with a collective vision and mission of bringing families closer together by Creating Memories Worth Repeating®. The company’s roots date back to 1950 when the Herschend family founded their first attraction, a small cave tour in Branson, Mo., which later expanded into the famed Silver Dollar City®. Today, Herschend is recognized as the largest family-owned themed attractions organization in the US., with 11,000+ employees across 26 properties that collectively entertain more than 14 million guests annually.

The company’s more than 70 years of success is a credit to the deep-rooted culture of “Love in Action,” built on the Herschend family values of kindness and caring. Love can be found at every Herschend property, every day, from the way guests are treated to how the company cares for its employees. These values are reflected in the company's Leading With Love curriculum and Herschend GROW U., our free employee education assistance program. 

Operating companies within Herschend include Herschend Family Entertainment (Dollywood® Parks & Resorts, Silver Dollar City® Attractions, Adventure Aquarium®, Newport Aquarium®, Kentucky Kingdom®, and Wild Adventures®), Herschend Live (Harlem Globetrotters®), Herschend Entertainment Studios (Splash & Bubbles® and Chuggington®) and Herschend Adventure Holdings, LLC (Pink Adventure Tours®). 

Amusements

Media & Entertainment

Herschend Family Entertainment

Andrew Wexler

Christian Hempell

Heide Halstead

Rick Baker

Adam Wolff

Scott Goodale

Lara McKay

Charlie Singleton

Steve Earnest

Carleton Lum

Molly Deese

Megan Mueller

Mallory Hall

Erich Rose

The Leadership Team at Herschend Family Entertainment is responsible for steering the overall strategic direction and operational management of the company. This team works collaboratively to ensure the company's mission of "Creating Memories Worth Repeating®" is fulfilled through effective governance, innovative strategies, and fostering the company's core values of kindness and caring. They oversee various critical functions including operations, marketing, technology, legal affairs, guest experiences, and financial management to drive growth and maintain Herschend's position as the largest family-owned themed attractions organization in the U.S.

Leadership Team

Corporate and Business Management

Technology & IT

Leadership Team

About

Team members

Other teams at Herschend Family Entertainment

Corporate and Business Management

Technology & IT