Cari Farinas has a strong background in marketing and public relations, with experience in various luxury resorts and hotels. Cari most recently served as the Director of Marketing at HHM Hotels since 2023. From 2020 to 2023, they held the position of Director of Marketing and Public Relations at JW Marriott Miami Turnberry Resort & Spa. Cari was responsible for developing and executing comprehensive marketing programs to drive brand awareness and revenue. Prior to that, they worked at Trump National Doral, Miami as the Director of Marketing Communications and Public Relations from 2015 to 2020, and as the Marketing & Public Relations Manager from 2012 to 2015. Cari also held the role of Director of Marketing Communications at Bimini Bay Resort & Marina in the Bahamas in 2012 and Regional Director of Marketing at Rockresorts from 2011 to 2012. Their career in marketing started at Doral Golf Resort & Spa, where they worked as a Marketing Manager from 2006 to 2011.
Cari Farinas attended Coral Park High from 1988 to 1990. Cari then attended Miami Dade College from 1991 to 1994 where they obtained an Associate of Arts - AA degree in Elementary Education and Teaching.
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