Manuel Morgado Esquivias serves as the Director of European Vehicle Purchases and Fleet Director at Hertz since July 2018, following an extensive career that includes roles as Operations Director (COO) at Alphabet España from December 2014 to June 2018, where responsibilities encompassed sourcing, remarketing, and overall fleet management. Prior experience at Hertz includes Fleet Operations Manager and Regional Manager, focusing on fleet purchases, planning, cost management, sales development, and overseeing multiple operational stations. Manuel's early career involved key account management at Seirt and project management at Ferrovial, showcasing expertise in network infrastructure and construction management. Educational qualifications include a degree in Industrial Engineering from Universidad Politécnica de Madrid, an Executive MBA from Escuela de Organización Industrial, and a Digital Transformation Program from ISDI.