Bruce Dunfee

Bruce Dunfee has a diverse and extensive work experience in the sales and retail industry. Bruce currently holds the position of VP NA Wholesale Sales & Strategy at HEYDUDE, starting in 2023. Prior to this, they worked at Clarks as VP US Sales - Premium & Originals | GM Canada from 2022 to 2023.

Before their time at Clarks, Bruce was VP Consumer & Retail at BWG Strategy LLC from 2021 to 2022, where they provided market intelligence through event services, business development, and market research.

Bruce also held leadership positions at Reebok as Sr. Director of Specialty & Fashion Sales from 2018 to 2021, at Converse as Senior Director, Specialty Sales from 2017 to 2018, and at Puma in various roles including Senior Director, Foot Locker Inc. Group North America from 2015 to 2016.

Bruce'scareer in the industry began at adidas, where they started as a regional sales manager on the East Coast and eventually became a regional sales manager at adidas America from 1997 to 2010. Bruce's experience showcases their expertise in sales strategy, retail management, and building strong relationships with clients and stakeholders.

Bruce Dunfee received a Bachelor of Science (B.S.) degree in Political Science and Government from The College of New Jersey from 1990 to 1994. Bruce then went on to pursue a Master's degree in Athletic Administration at the same institution from 1994 to 1996.