Lisanne Bassa-Rijk

Lisanne Bassa-Rijk is a Senior Category Manager at HG International b.v. with previous experience as a Category Manager at GSK. Lisanne specializes in developing customer strategies based on research and data insights, as well as translating brand strategies into tangible execution plans to activate growth and profitability. Lisanne also has experience in decision support, project management, and improving trade promotions. Lisanne holds a Master's Degree in Management, Economics, and Consumer Studies from Wageningen University & Research, and a Bachelor's Degree in Commercial Economics from Hogeschool Utrecht.