Elina Kronbäck

Director, Sales Enablement at Hiab

Elina Kronbäck's work experience includes a variety of roles in sales systems and tools, customer experience, eCommerce management, and project management. Elina has worked for companies such as Hiab, Schneider Electric, Knowit, Balanssi Holding Oy, Konecranes, SATS Finland Oy, Sanoma Magazines Finland, Tekes, and Talent Partners Group. Throughout their career, they have demonstrated expertise in developing sales processes, managing eCommerce channels, and leading digital customer experience initiatives. Elina has also been responsible for project planning, requirement gathering, vendor management, and collaborating with cross-functional teams.

Elina Kronbäck began their education at Kotkan Lyseon lukio, although no specific start or end year is provided for this period. Elina then attended South Carelia Polytechnic from 2000 to 2004, earning a Bachelor of Business Administration. In 2010, Elina studied at Metropolia University of Applied Sciences, specializing in Management and completing a BBA degree within that year.

Following that, in 2011 and 2012, Elina participated in management training at Sanoma Academy/Aalto University. Their educational journey continued in 2019 when they undertook a one-day Growth Hacking Training at GrowthTribe Academy. More recently, in 2020, Elina enrolled in Haaga-Helia University of Applied Sciences and will complete their Master of Business Administration degree with a field of study in Leading Business Transformation in 2023.

Elina has also obtained several certifications. In 2021, they received a People-Driven Change Certification from CCEA Oy. In 2019, they gained a Growth Hacking Training certification from GrowthTribe Academy. While the obtained month and year are not specified for their Certified Scrum Product Owner and Lean A3 Coach certifications, these additional certifications further enhance their skillset and professional qualifications.

Links

Previous companies

Knowit logo
Schneider Electric logo
Konecranes logo

Timeline

  • Director, Sales Enablement

    February 1, 2024 - present

  • Director Sales Systems And Tools

    May, 2022

  • Senior Manager Customer Experience And CPQ

    September, 2021

  • CPQ Manager

    January, 2021

  • Sales Process Manager

    October, 2019

  • Ecommerce Manager And Team Lead

    October, 2017

  • E Commerce Business Application Owner

    February, 2016