Colleen Farrell

Colleen Farrell currently serves as the Assistant Director of Public Relations at Highland Hospital of Rochester NY since November 2024. Prior experience includes the role of Assistant News Director at WHEC-TV News10NBC, where Colleen collaborated with reporters and digital producers on daily and special project coverage, overseeing the organization’s Fact Check and Good Question franchises. Colleen held various positions at 13WHAM ABC, including Digital Content Manager and Assignment Editor, contributing to content generation, story editing, and news coverage decisions. A skilled freelance writer, editor, and proofreader from 2017 to 2021, Colleen also has experience as an Assignment Editor at Spectrum and has reported for multiple news outlets, including Messenger Post Media and Bee Newspaper. Colleen holds a BA in Communication/Journalism and American Studies from St. John Fisher University.