Jennifer Roberts

Jennifer Roberts is an experienced commercial strategist with a diverse background in marketing and consultancy. Currently, Jennifer serves as the Commercial Strategy & Planning Controller at Highland Spring Ltd, focusing on optimizing profitability and efficiency through commercial strategy and planning, alongside leading Category & Insight and Product Development teams. Previous roles include ownership of Think Category Ltd, where market strategies were developed for various businesses, and a volunteer position at SHRUB Coop, contributing to sustainability initiatives. Jennifer's extensive experience spans leadership positions in well-known companies such as Fontem Ventures B.V., Nature's Way Foods, Heineken UK, and Pernod Ricard, demonstrating a strong ability to drive category growth and insights across multiple sectors. Academic credentials include an MSc in Strategic Sustainable Business from the University of Stirling and a Marketing Week Mini MBA.