Darko Stankovic

Darko Stankovic is an experienced professional in data analytics and optimization, currently serving as the Manager of Channel Analytics at Hilton since June 2022, where responsibilities include leading data-driven reporting and managing Adobe Workspace dashboards. Prior experience includes roles as a Senior Data Analyst at Merkle, focusing on A/B testing and digital experience optimization, and as an Associate Researcher at the GW Investment Institute, developing KPI dashboards to support investment decisions. Darko also contributed as an Adjunct Faculty Instructor at The George Washington University, creating and teaching advanced Data Analytics courses. Educational qualifications include a Master's of Science in Business Intelligence and Analytics from Saint Joseph's University, along with further studies in Machine Learning and Artificial Intelligence at UC Berkeley, and a Bachelor's degree in Finance and Financial Management from the University of Niš.