Gurmej Bahia

Gurmej Bahia has extensive experience in global brand marketing, customer experience, and digital transformation within the hospitality and travel industries. Currently serving as Senior Vice President of Global Brand Marketing Strategy & International Marketing at Hilton since April 2014, Gurmej Bahia leads a diverse team to enhance customer engagement and drive growth through innovative campaigns and digital solutions. Previous roles at Hilton include Vice President of Marketing & Loyalty for EMEA and International, where responsibilities encompassed the development of omnichannel marketing strategies and brand architecture. Prior experience includes roles at Expedia Group as Director of Global Customer Marketing, Ticketmaster Entertainment as Head of CRM, and Aviva plc as Marketing Consultant. Gurmej Bahia holds a Master's degree in Marketing Communications & Strategy from Bournemouth University.