Dena Sullivan

A 17-year industry veteran, Dena Sullivan thoroughly understands the needs of VAR partners and end-user clients. She is equally comfortable advising top Fortune 1000 companies on incentive and loyalty solutions to improve results as she is helping startup VARs develop a growth plan for their business. Dena understands the extremely competitive landscape and takes a hands-on approach to provide creative incentive, recognition, and loyalty solutions that hit the mark for end-user clients while simultaneously building long-term strategic relationships for her VAR partners. Her B2B consultative solutions engage employees, mobilize dealer networks, focus salespeople and distributors, and create consumer advocates. Dena’s uncompromising commitment to excellence in both program operations and customer service translates to satisfied clients who continue to grow with the VAR partners.