Min-jee Hwang

Min-jee Hwang is the Director of Marketing at Hinge Health, a position they have held since July 2021. Prior to this, they were the Director of Marketing, Demand Generation at Hinge Health from April 2019 to July 2021. In this role, they were responsible for increasing opportunity value from digital channels by 85x over 2 years.

Hwang has also doubled lead conversion to opportunity through nurture strategies and BDR enablement. Min-jee has also doubled F500 account engagement by building the digital channel from scratch including web, paid digital, social, affiliate, and email. Additionally, they have increased web traffic by 6x over 2 years.

In their role as Director of Marketing at Hinge Health, they are responsible for leading agile web development to ensure timely and accurate website strategy execution. Min-jee is also responsible for building a collaborative, high-performing B2B demand gen team with appropriate marketing competencies to meet business goals. Additionally, they are responsible for ensuring customer-focused marketing by leading buyer persona and journey workshops.

Min-jee Hwang has a Bachelor of Arts from Carnegie Mellon University and an MBA from NYU Stern School of Business. Min-jee specializes in marketing and strategy.

Min-jee Hwang reports to Christine Chen, SVP, Marketing. They are on a team with Vera Zlidenny - Director, Enterprise Marketing, Andrew Freed - VP, Product Marketing, and Jennifer Juo - Director, Content Marketing.