Hanyang Sun

Hanyang Sun is a skilled digital marketing professional with hands-on experience in data analytics and marketing strategies. Currently serving as a Digital Marketing Intern at Hisense Group, Hanyang has developed expertise in utilizing Alibaba Data Bank and Strategy Center to analyze consumer demographics and enhance sales through targeted marketing techniques. Previous positions include a Graduate Assistant at the Center for Marketing Technology of Bentley University, where Hanyang conducted data analytics for education technology projects and managed client research, as well as a Web Traffic Analytics Intern at Massachusetts Trial Court, focusing on website data analysis and user experience improvements. Furthermore, experience at Teradata involved analyzing user behavior for mobile applications, leveraging SQL and Python for data extraction and cleaning. Hanyang holds a Master's degree in Business Analytics from Bentley University and a Bachelor's degree in Management Information Systems from the University of Connecticut.