Samuel Ip is a seasoned Senior UI/UX Designer currently with HKT Digital Ventures since October 2021, where responsibilities include evaluating the UX effectiveness of various financial services and enhancing user journeys through creative visual designs. Prior experience includes roles as a Senior Marketing Executive at HKT Flexi and a User Experience Designer at Liana Technologies, alongside earlier positions focusing on digital marketing and multimedia content development in various companies such as Fuji Xerox and Aussia Pharma. Samuel holds a Bachelor's Degree in Media from Macquarie University and a Diploma in Arts from the Sydney Institute of Business and Technology.
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