Bill Nicholson

Bill Nicholson is an experienced sales professional with a diverse background in market development and territory management within the bicycle industry. Currently serving as an Outside Market Development Representative at HLC since December 2022, Nicholson previously held positions such as Territory Manager at BikeCo, LLC, where responsibility included overseeing markets in Oklahoma, Arkansas, Texas, and Louisiana. From 2000 to 2020, Nicholson worked as an Account Executive at Giant Bicycle, managing over 28 accounts and 34 locations across the central United States, focusing on driving sales through relationship-building. Additional experience includes roles as an Outside Sales Representative at Hans Johnsen Co., covering multiple states, and in the same capacity at WSI/Diamond Back. Nicholson holds a Bachelor of Arts degree in Journalism - News Communication from the University of Oklahoma.