Kristen Kaestner

Kristen Kaestner has a diverse work experience in the fields of brand planning, strategy, and journalism. Kristen currently holds the position of Senior Brand Planner at HLK since March 2023. Prior to this, they worked as a Brand Planner at HLK from December 2020 to March 2023.

Before joining HLK, Kristen was a Strategist at Rodgers Townsend from October 2018 to December 2020. Kristen also gained experience as a Strategic Planning Intern at New Honor Society in June 2018. In this role, they developed consumer insights for Microsoft Education and worked on strategic campaign creation for the Tiny Superheroes organization.

In January 2018 to May 2018, Kristen worked as a Graphic Designer and Strategist at AdZou. Their notable achievements include creating a winning strategic campaign for FOX Sports and Sporting Kansas City MLS games. Kristen conducted primary and secondary research to generate consumer insights and understand consumer behavior.

Kristen's work experience also includes serving as a Journalism Ambassador at the Missouri School of Journalism from February 2016 to May 2018, and as a Content Production Intern at WMA from May 2017 to August 2017.

Kristen Kaestner attended the University of Missouri-Columbia from 2014 to 2018, where they obtained a Bachelor's degree in Journalism with a focus on Strategic Communication. Kristen also pursued minors in Business and French during their time at the university. In addition to their degree, Kristen holds a Multicultural Certificate, although specific details about the institution and the year they obtained it are not provided.