Anita Lien

Anita Lien currently serves as the Senior Director of Omnichannel Planning at HOBO since September 2020. Previously, Lien held multiple roles at kate spade new york from July 2008 to July 2020, including Director of Merchandise Planning, where management of a $714M revenue plan for 116 outlet stores and E-Commerce was achieved. Additional responsibilities included hiring, coaching, and mentoring a team while focusing on planning processes and profitability. Lien's earlier experience includes leadership roles at Theory and Diesel, where skills in financial planning, sales performance monitoring, and inventory management were developed. Anita Lien holds an Associate of Arts and Sciences degree in Fashion Merchandising Management from the Fashion Institute of Technology.