Jorge Luis Paramo M. is an experienced executive in the fields of business management and sales within the tire and geospatial technology industries. Currently serving as the Managing Director for Hoffmann Group since May 2021, Jorge previously held multiple leadership roles including Managing Director for Hexagon Geosystems in Mexico, Central America, and the Caribbean from January 2013 to August 2020. Additional roles include Managing Director for Hilti in Mexico, VP of Sales and Marketing at Eastland Tire, and Vice-President of Earthmover Tires North America at Michelin. Jorge's earlier career includes serving as Managing Director in Spain for Euromaster España and Director of Strategic Planning at TCI Tire Centers LLC. Jorge holds an MBA from the University of Virginia Darden School of Business and a BA in Business Administration with a focus on Finance from Universidad Iberoamericana in Mexico City.
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