Natalia Tapia currently serves as Director de cuentas at Hogarth, overseeing the strategy and management of the Movistar account in Trade Marketing, focusing on in-store visibility and brand experience. Prior to this role, Natalia worked as an Account Manager at Grey España, where responsibilities included supervising accounts and managing campaigns for Procter & Gamble in Spain and Portugal. Earlier experience includes a position as Responsable de planificación de negocio at AnimoTV, where Natalia launched business plans for private and public clients while managing the technical and commercial department. Educational qualifications include a Master's in Relational, Direct, and Interactive Marketing from ESIC - ICEMD, a Licenciatura in Information Sciences, Advertising, and Public Relations from Universidad Complutense de Madrid, and a business administration program from thePower.
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